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Archive of posts filed under the Welcome category.

It’s Not Personal … It’s Business

When I was first introduced to the Personal Lines Growth Alliance and told about its mission, I thought, here’s an organization that has a built in formula for success: it’s all about communicating the opportunities available for independent agents to aggressively go after the personal lines market and grow their income. The billions of dollars [...]

Management In the Digital World: 6 Rs

Guest Blogger: Dave Willis, Senior Associate, Aartrijk Our industry is chock full of organizations. That’s because information sharing is so vital to success in the insurance business. Social networking presents a great opportunity to share information and engage clients and prospects. But social networking requires management oversight and attention beyond the actual use of the [...]

Using Video to Communicate Your Message

Author: Rick Morgan, Vice President, New Media, Aartrijk One of the “promises” of social networking is that it can be used to improve communication with customers and prospects, as well as, build and strengthen trusted relationships. Yet, very few are using perhaps one of the most effective social web tools to deliver on the promise – [...]

Good for you, good for your community, good for your business

Author: Laurie Donohue, Vice President, Agency & Broker Marketing, Aartrijk Volunteerism. Good for you, good for your community, good for your business. Being involved in your community is a hallmark for independent agents. Many agents are active members of the Chamber of Commerce, the Rotary Club, the Lions Club and many other civic organizations. Most also [...]

Price IS Not Everything!

Author: Carolyn “Cal” Durland, CPCU Program Manager and Member Relations, AUGIE Facilitator, ACORD Over the last 6 months I’ve been telling my peers that it ‘feels’ like the commodity and price  driven marketing  by our lizard competition (and other direct writers) seems to be subsiding.  Common sense will tell an agent owner that it’s nearly [...]

Can’t Do It All? Don’t Do Nothing.

Author:  Kitty Ambers Executive Director, AIMS Society Tweet, blog, vlog, e-market, optimize, friend, like, text. In today’s digital world, the opportunities to attract and connect with personal insurance clients and prospects are virtually endless. What should an agent or broker do first? What delivers the greatest value? Which brings the most bang for the buck? [...]

Want Fries With That?

Author: Brady Polansky President and CEO, NetVU Recently I had the privilege of spending quality time in the heartland of America listening to agents talk about how they are holding up in this economy and what they need to be successful.  What I enjoy most about interacting with people from what many consider “fly over” [...]

Lloyd ‘Skip’ Daigle

Author: Cal Yngve, CPIA SalesForce Advantage, Founder – President Lloyd ‘Skip’ Daigle, AVP, Agency Development at Travelers was undoubtedly the most outspoken proponent for Personal Lines growth and development in the independent agency system.  His seminars, workshops, and consulting included teaching and preaching the value of Personal Lines for the independent agent. He, probably more [...]

It’s Time to Reclaim Personal Lines

Author: Rick Morgan, CEO, ASCnet Once upon a time – what now seems like a long time ago, I was an insurance agent. Interestingly enough, I can still remember my first customer and the first policies I sold. I remember going out on an evening call and sitting in a living room explaining auto and [...]

Stability In An Unstable Market

Author: Stuart Durland In a world of complexity and risk, it is comforting to know — energizing to know — that the $230 billion personal lines market is highly stable and is driving opportunities for profitable growth for the Independent Agency Channel.  Read A.M. Best Release